
Who Am I?
Abby is an executive coach and strategic consultant with a strong commercial and leadership background. She gained a broad experience of blue chip companies across many industries as a chartered accountant with PricewaterhouseCoopers before then deepening her knowledge of Retail and Telecommunications in roles covering Commercial Finance, Business Development, Strategy and Transformation at Sainsburys and O2. She also ran O2’s start-up accelerator and built a strong understanding of and network in the start-up ecosystem.
Her coaching has helped leaders and organisations to improve performance, communication, collaboration, influence and motivation. Her work to help build high performing teams has focused on developing clear strategies, roles and accountabilities; and shared purpose, vision and values. She also has experience bridging the gap between corporates and start-ups and increasing her clients’ agility and pace when it comes to innovation and change.
Abby is an Associate Certified Coach with the Internal Coach Federation and also has a diploma in Neuro-lingutstic Programming and is an ACA Chartered Accountant with the Institute of Chartered Accountants in England and Wales.
She is also certified in Extended Disc, iWam and Tetrmap – profiling tools that can be used to explore behavioral preferences and motivational drivers.

Why Coaching?
Through technology our hyper connected world is getting faster and faster and we drive ourselves to do more and more. However the amount of time we have in a day remains constant and we end up unconsciously sacrificing thinking time and conversation. As result we become reactive creatures of habit and automation rather than being proactive creators of our own mission and agendas.
Coaching is a method of creating a supportive but challenging environment to get you to step off the dance floor and onto the balcony – to ask the important questions about what’s going on and what you want to change. It helps you look at what you want, what choices you have and what decisions you need to make.
It helps you explore the actions, skills, behaviors, mindset and conversations that will be needed to make this change and create accountability for you to execute and achieve the desired outcome.
Why Coaching?
Through technology our hyper connected world is getting faster and faster and we drive ourselves to do more and more. However the amount of time we have in a day remains constant and we end up unconsciously sacrificing thinking time and conversation. As result we become reactive creatures of habit and automation rather than being proactive creators of our own mission and agendas.
Coaching is a method of creating a supportive but challenging environment to get you to step off the dance floor and onto the balcony – to ask the important questions about what’s going on and what you want to change. It helps you look at what you want, what choices you have and what decisions you need to make.
It helps you explore the actions, skills, behaviors, mindset and conversations that will be needed to make this change and create accountability for you to execute and achieve the desired outcome.
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What I Offer
Executive Coaching
For senior leaders to explore their company, team and personal issues and opportunities for development and improved performanceLeadership Coaching
For newly appointed, high potential, or experienced leaders to explore their authentic strength based leadership persona and to build their impact and influence as a leader.Performance Coaching
For managers and leaders to explore performance issues either from a skill or behavioural perspective.Career Coaching
For managers or leaders to create a vision for their career, understanding their motivations and values and build action plans to achieve it.Creating a high performing team culture
Creating and thriving from diversity
Creating Team Purpose, Vision and Values
Creating Team Strategy, goals and ways of working
Team Evaluation and assessment (profiles and 360 interviews)
Business & Leadership Development
Start-up/Corporate innovation partnerships
Pitching Skill Workshops
Business Start up consulting
Business Scale up consulting
Coaching Skills for Leaders
My Clients
Recent Examples:
- Working with an exec board to increase the diversity at senior levels by coaching high potential women leaders in their organisation to explore their strengths, define their own authentic leadership persona, build confidence and create a vision and action plan for their career.
- Founder to CEO coaching for early stage start-ups within London’s top 2 corporate accelerators; exploring what is required of a CEO, understanding their strengths and gaps and creating a plan to ensure their success.
- Coaching VPs in a global scale up organisation to develop their leadership skills and behaviors to deal with the exponential growth in their business and their employees.Coaching senior leaders in one of UK’s leading Telcos to help them improve their awareness of self and others and develop flexible and agile communication styles to maximise their impact and influence.
- Working with a CEO of a successful start-up to accelerate the performance and effectiveness of his newly formed board through team coaching (including team profiling and 360 feedback).
- Working with the board of a UK charity on their purpose, value and vision in order to build a new marketing strategy and fundraising campaign.
- Working with senior leaders to tackle issues with innovation and threats from disruptive new competitors, focusing both on the required transformation in strategy and in culture within their organisation.








Get In Touch
Get In Touch
More Info
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Address: 890 Lorem Ipsum Street #12
San Francisco, California 65432
Phone: 123.4567.890
Business Hours: 8a-6:30p M-F, 9a-2p S-S